Lately, sheet masks have been following us at every step. The social media is full of fans and enthusiasts of these innovative sheets soaked in superb ingredients and the masks have achieved a cult status also among celebrities, such as Gwyneth Paltrow, Drew Barrymore, Kate Hudson and Emma Stone, who eagerly post their sheet mask selfies. A few years back, the sheet masks were a niche product known only to few. Nowadays, it is hard to find a beauty enthusiast who has not tried a sheet mask or two.
THE ORIGIN OF SHEET MASKS
Sheet facial masks originate in South Korea where they are an essential product in Asian skin care. Many Korean women use the masks because of their countless benefits every single day. And while they had already achieved a beauty status in Asia, the Western countries were at first more reserved in recognizing them. But it did not take long for the benefits of the popular masks to become acknowledged also in Western countries. In fact, sheet masks played the most important role in spreading the popularity of Korean cosmetics, a concept that is today worth globally more than 13 billion US dollars.
According to the 2017 report of the global market research company Transparency Market Research, the market value of facial masks in 2015 was estimated at USD 160.4 million. The figures are expected to rise to an exceptional USD 336.7 million by the end of 2024.
WHAT ARE SHEET MASKS?
Sheet masks or facial masks are face-shaped sheet fabrics made of various materials, designed to fit the face with holes for the eyes, nose and mouth. They are soaked in beneficial ingredients and made from variety of materials, such as cotton, non-woven fabric, hydrogel or bio-cellulose.
THE ROLE OF SHEET MASKS
“Sheet" masks are the simplest, fastest and most effective way to get a quick skin treatment.
Facial masks are very effective in providing nutrients to your skin, because of the direct contact with the skin. In addition to target ingredients used in different formulas, the masks provide intense hydration and nutrition to your skin and help restore damaged cells.
FACIAL SHEET MASKS AND THEIR ADVANTAGES
One of the biggest benefits of facial sheet masks is their ability that allows highly concentrated substances to penetrate into the deeper layers of the skin. The "sheet" mask then creates an impermeable barrier on the skin, meaning that the active ingredients and moisture are locked in. The masks are soaked with beneficial ingredients such as vitamins, minerals, antioxidants, various serums and of course, the all-mighty hyaluronic acid.
Facial sheet masks are also great companions on the go, when you are getting ready for an important event, as a boost after a sleepless night or simply for when your skin needs extra care. Immediately after use your skin will be more moisturized, soft and glowing.
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